Salary Packaging Corporate Card Program
Salary Packing Corporate Card Program
As part of the de Groots' strategy of delivering more customers to your restaurant or spa/salon, Best Restaurants and Spas & Beauty has secured a partnership with some of Australia’s largest Salary Packaging Companies.
What is Salary Packaging?
Salary Packaging is an Australian Tax Office (ATO) approved way of maximising eligible employees’ salary by allowing certain items such as cafes, restaurants, accommodation experiences and/or beauty treatments to be purchased with pre-taxed dollars.
Why this matters to you?
Through this partnership, de Groots has the exclusive rights to promote to ~250k cardholders and, in doing so, influence them to spend these funds at your business. We are currently rolling this out with ~300k cardholders over the coming 12 months.
How to track these transactions?
- Mastercard cards will start with 5577 26
- VISA cards will start with 4748 39
Cards are swiped through your EFTPOS machine so you receive 100% of the funds straight away, as per your acquiring arrangements for Visa and Mastercard payments. We then invoice you on the agreed commission. There are currently five cards accepting the program and this is set to grow over time.
How the cards work and how they look?
When paying for the transaction, customers swipe or tap their Salary Packaging Mastercard or VISA card. Since these cards run on the Mastercard or VISA rails, there is no staff training, POS, software or hardware integration logos of each of these companies.
Benefits of the program
This new partnership has allowed Best Restaurants and Spas & Beauty partners to add nearly $3 million in monthly spend and ~250k cardholders to restaurants and spa/salons across the country.
By working with EML Payments, we’re able to connect you to the affluent market of the country by influencing these cardholders to spend that allowance only at our partnered merchants. Cardholder’s cards can be redeemed in selected locations.
In doing so, we’ve seen a 20% increase in new customers, 16% higher ticket value and 15% higher visit frequency as a merchant when participating.
For more detailed information on how the Salary Packaging Corporate Program works, tracking these transactions, and past results, please call us on 1300 344 366.
- 20% More New Customers
- 16% Higher Ticket Values
- 15% More Visit Frequently